BHLDN IN NYC

BHLDN upper eastside

Last week BHLDN (pronounced beholden) opened its first NYC location in the Upper East Side! I was lucky enough to get the chance to visit the new store the day before it officially opened to meet the staff, snap pictures, and just take in all the beauty. Yeah, my job is kind of awesome. 

BHLDN new york city store
plaster flower wall installation

The new shop actually lives inside the UES Anthropologie, but the layout and unique aesthetic of the space makes it feel completely separate from the rest of the store. Flowers, feathers, and silk tulle mingle casually, and there's an overall airiness that makes the whole experience seem dreamlike. I could just make a little nest for myself among the gowns and live here forever.

gown gallery BHLDN ues

It was a day spent glamorously that's for sure, and I can't wait to go back! Be on the look out for some of these images on BHLDNs social channels soon (wink). - b.